Cookpad MENA, formerly NetSila, is a digital food company that is building the largest Arab audience interested in food and healthy eating.
Its flagship brand shahiya.com, offers a social platform for millions of Arab home cooks to interact with each other, to share, find, and review recipes, along with food pictures and blog posts.
Shahiya is today the #1 Arab digital food brand. It boasts 2 websites, 10 mobile apps on iOS & Android, and a sizeable presence on all major social media platforms.
Shahiya’s team has an in-depth understanding of the needs of young Arab women allowing it to build the largest interactive community in MENA/Arab Gulf countries interested in food and healthy eating. Shahiya’s audience is 89% female, with ages between 18 and 34.
On December 2014, Shahiya reached the milestone of 3.5 million unique visitors per month, making it one of the five most visited woman portals in Arabic. Shahiya is also the leader on mobile, with more than 2 million downloads of its iOS and Android apps.
On January 2015, NetSila, the owner of Shahiya.com, joined the Cookpad family. Cookpad is the largest Japanese recipe community focused on making everyday cooking fun.
Learn how to cook, try new recipes, learn from mistakes, be fearless, and above all, HAVE FUN!
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